Crystalline Studios to create promotional videos for Norristown

Crystalline Studios is working with a brand new client, the Borough of Norristown, PA. As a Norristown-based company, this is extremely exciting for us. See the story from the Times-Herald below:

(read original source from the Times-Herald) by Carl Rotenberg (Photo by Christine Reckner/Times Herald Staff)

NORRISTOWN — A Norristown marketing company specializing in video productions was hired Tuesday night by Norristown council to document 14 Norristown Bicentennial events and produce two promotional videos.Crystalline Studios six-page, March 20 response to a “request for proposals” detailed how the company will cover the Bicentennial events and edit them into the two video products. The production work will include two days of interviews with Norristown people, editing and the delivery of two videos totaling 10 minutes of running time.

The $16,750 contract will be financed from Norristown’s enterprise zone marketing funds, said Gabriela Ibarra-Prete, the Norristown business development coordinator.
The first video will be used on Norristown.org’s website, in social media and in presentations to outside investors. The second video will include all of the scheduled Bicentennial events for seven months in 2012.

Matt Conant, the creative director of Crystalline Studios, had already been gathering video recordings at the Bicentennial kick-off at Elmwood Park, the spring carnival at the former Kennedy-Kenrick High School and the “Day of the Child” event at Gotwals Elementary School on Monday morning. Conant and additional videographers will also cover the Norristown Arts Hill Festival, International Festival on West Marshall Street, the Bike Race at Elmwood Park, Juneteenth Day, Gospel Concert, July 4 parade, Bocce tournament, Mexican Independence Day celebration and the Pennsylvania State Firemen’s Convention and parade.

A second videographer will be assigned to the Arts Hill, International Festival, Bike Race, July 4 parade and Firemen’s Convention, according to the proposal.

“The video will present Norristown through a series of interviews and additional footage gathered from Bicentennial events as an exciting and diverse town,” the proposal said, “and emphasizes the many advantages of making a home, business and life in Norristown.”